Digital Marketing Is More Important Now Due To The Recent Pandemic
How has the recent pandemic affected digital marketing?
COVID-19 has been one of the most devastating pandemics the modern world has ever seen. The impacts from this global catastrophe span beyond sickness and stay-at-home orders. The impact that this pandemic has had on businesses is tremendous. In fact, 1 in 5 restaurant businesses could be permanently closing due to COVID-19. The financial loss that many small businesses are facing is paramount.
Small businesses require customer engagement and interaction, both online and offline. This period of social distancing disrupts foot traffic to store fronts and it is making it extremely evident how crucial digital marketing has become.
Our world has changed and the small businesses that can adapt to change and overcome the adversity of this pandemic will evolve entirely. Staying ahead of the curve and capitalizing on current digital marketing efforts, and creating new systems to match the changing market, will be extremely crucial to offset the impacts of COVID-19.
Organic Traffic Isn’t Growing even though Internet Usage is Increasing
Although the general public is using the internet now more than even ever, small businesses are currently experiencing low organic traffic to their sites. Increased internet usage does not always mean the general public will be browsing all sectors of the internet; it is the small business’s job to capitalize on where the general public will be spending their time— on the internet. Small businesses need to realize that the general public is trading physical interaction with video calls, social media use, and virtual entertainment.
Small businesses may want to invest in social media advertising. A recent study has shown that utilizing platforms like Facebook & Instagram will allow the company to market their product/service to the web-browsers that will be more likely to be interested in their business. This allows the business to capitalize on the recent spike in the general public’s increased social media use, which will highly increase their conversion rates.
5 Impactful Methods to Maximize Web Traffic
- 1. The creation of promotional social media campaigns.
- 2. The creation of relevant, insightful SEO content.
- 3. The use of “Live” video features on social media outlets.
- 4. Promotion through competitions & giveaways.
- 5. Utilize social media as a business communication tool with the general public.
Strong Impact of SEO Content
SEO is a digital marketing method with various benefits. It utilizes relevant keywords and an optimal website to digitally reach a larger audience. It also utilizes content creation on the website to increase the searchability of the website itself.
In order to stay ahead of the curve, it will be especially important to utilize video marketing in the form of vlogging to engage with customers. Also, coming up with uniquely written blogs that engage, inform, and instruct the audience will more likely increase the chances of getting linked to social media platforms. Lastly, keep in mind that increasing the amount of content published will mean more competition for posts. It is essential to have content that is immaculate.
Survive & Thrive
It is inevitable that an economic emergency will happen & happen again. Successful organizations that survive them are the ones that stay ahead of the curve & set the trends. By implementing a strong digital marketing strategy, businesses can thrive online & offline.
If you, or someone you know, needs help with developing a strong digital marketing strategy, our team has the solution. Take a look at our services and then reach out to let us know how we can help you grow your business.