Evolve Your Marketing Strategies
A decade ago the legal field officially became over-saturated. Unfortunately, that trend hasn’t diminished and a bulk of law firms are still feeling that pain. The problem with over-saturation is that firms have difficulty acquiring ideal clients and prospecting new talent for their firms.
As we enter into 2020, it is important for professionals in the legal field to truly understand the impact digital marketing has on their firm. Utilizing effective digital marketing strategies will help law firms in multiple ways including putting the firm front & center for both potential new clients and potential new talent.
If website design, search engine optimization, and social media isn’t being employed for a legal firm, it definitely needs to be. There are numerous items that need to be implemented in order to be a successful legal firm. Continue below to learn more about implementing multiple facets of digital marketing to any legal firm.
Expand Your Online Footprint
Successful legal firms are utilizing every aspect of the digital world. From website design & traffic to video marketing, if a legal firm wants to be successful, they will want to implement it all. A firm that is able to expand their online footprint will draw in more organic results and create an atmosphere that intrigues future clients & draw in the best talent.
Generally, creating a website that is both user-friendly as well as aesthetically pleasing will be one of the first steps that will need to be implemented.
In order to create an effective website, try sticking with this basic framework:
- Use the Law Firm’s Logo & Law Firm Name
- Create Brand Colors & Apply to Website
- User-Friendly Interface
- Stress the Firm’s Advantages
- Optimize SEO & Social Media
- Share Testimonials
This list will provide the foundation for a legal firm’s website to work from.
It is always good practice to continually monitor the website and create content regularly. Always keep in mind who your target audience is and make sure to tailor content towards your “ideal client”.
Utilizing SEO To Reach The Target Audience
Twenty years ago, it wasn’t uncommon for individuals to flip through the yellow pages and search for a decent lawyer to help them. As yellow pages grew rather irrelevant, it has become more and more difficult to draw in clients. Nowadays, lawyers target audience will spend roughly 8 hours a day online and 97% of them head to Google. Most people would rather have their questions answered from an article or page rather than a local professional. This presents a large issue for firms that do not utilize Search Engine Optimization.
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. By utilizing SEO, law firms enable their website to rank higher than their competitors and will generate more leads. Here are six quick tips that professionals in the legal field can implement:
- Hiring an expert in SEO can present a law firm with a tremendous ROI.
- Renovate the website’s structure to optimize for search.
- Create content that attracts clients & talent.
- Begin implementing social media links to the website.
- Utilize Google My Business.
- Track, track, & track results & be ready to adapt to change.
A legal firm may have a beautiful, user-friendly website but if it is not accompanied with SEO than you may as well have not created the website. SEO & website design should be two of the first things that any legal firm should implement in order to stay ahead of the curve in the new decade.
Social Media Strategies For Legal Firms
Organic growth is the key to success and another organic form that firms need to implement is a great social media strategy. Social media allows firms to create a community as well as create content that will translate what they practice, who their target audience is, and what talent they wish to draw in. Social media is a very powerful tool and currently 70% of legal firms are using it in their overall marketing strategy.
Currently, Facebook & LinkedIn are the two most sought after social media platforms. LinkedIn has been the most popular platform among the legal field. LinkedIn is designed for professionals and will typically target a legal firm’s audience as well as engage with the rest of the community. Here are a couple of good practices to implement into a legal firm’s social media strategy:
- Utilize branding (Logo, mission, color scheme, etc.) to create content
- Engage regularly with the audience & respond quickly
- Implement video content
- Use a posting schedule (Mon, Wed, Fri)
An effective social media strategy will increase a legal firm’s SEO and will help drive their digital marketing efforts.
As shown above, digital marketing should be at the forefront of any legal firm’s overall marketing strategy. In order to learn more about these services please contact us directly to see how we can implement an effective digital marketing strategy for your legal firm today!